Phys.org-Social Sciences

When brands spend millions every year to transport Super Bowl audiences back in time during commercials, what happens if they choose the wrong era? Knowing who prefers which part of history is valuable marketing knowledge, […]

Video gaming is a valued leisure activity in Australia. The latest data show 74% of Australian households own at least two gaming devices.This post was originally published on this site

Changing patterns of heat and daylight in urban environments are creating growing inequalities, with climate-related shifts reshaping daily life and disproportionately affecting vulnerable communities.This post was originally published on this site

Currently popular biographies of famous scientists may demotivate—rather than inspire—children’s desire to study or pursue careers in science, according to researchers who studied the messages in 422 bestselling children’s books. Study leader Jessica Gladstone, a […]

Prioritizing play offers a variety of benefits for children, from helping them grow their vocabulary to managing their big feelings with fewer behavioral problems.This post was originally published on this site

As another academic year ends, some schools will be closing their doors permanently because of declining numbers of children. In England, declining birth rates over the past decade have led to more than 100 schools, […]

An estimated 370 million people will live in the United States in 2050, with more than 40% living in the South, according to national and 50-state population projections recently released by the University of Virginia’s […]

New research from the University of Sussex has revealed the biological limits to human compassion and empathy. The study found a stark contrast between how the brain processes information about risk to human lives and […]

A puzzle that can tell players how fast they think on their feet has been developed by a University of Leeds researcher.This post was originally published on this site

Groundbreaking modeling has revealed that as many as 220,000 Indigenous Australians died in a devastating 1789 smallpox outbreak that originated in Sydney, tracing its origins to the First Fleet. Soon after British ships arrived, smallpox […]