Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, Canada’s remaining department store, incorporating art and interactive technologies into its retail spaces?
Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times
Tech News
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Highlights
Free Dark Web Monitoring Stamps the $17 Million Credentials Markets
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Highlights
Smart buildings: What happens to our free will when tech makes choices for us?
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Apps
Screenshots have generated new forms of storytelling, from Twitter fan fiction to desktop film
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Highlights
Darknet markets generate millions in revenue selling stolen personal data, supply chain study finds
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Security
Privacy violations undermine the trustworthiness of the Tim Hortons brand
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Why Tesla’s Autopilot crashes spurred the feds to investigate driver-assist technologies – and what that means for the future of self-driving cars