New research from the University of Bath reveals that online influencers can mobilize followers and legitimize harmful behaviors without ever issuing explicit instructions, offering fresh insight into how digital platforms shape public attitudes, emotions and decision-making. The researchers found that far-right influencer Tommy Robinson (whose real name is Stephen Yaxley-Lennon) used his Telegram channel to comment on ongoing events and legitimize violence during the anti-immigration protests and riots of 30 July to 7 August 2024 without ever giving direct instructions, allowing him to maintain plausible deniability.
Study of Tommy Robinson’s social media reveals how online influencers mobilize supporters without direct calls to action
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