When brands spend millions every year to transport Super Bowl audiences back in time during commercials, what happens if they choose the wrong era? Knowing who prefers which part of history is valuable marketing knowledge, and a new tool developed at the University of Arizona offers a way to measure which era evokes the most nostalgia.
Understanding eras: Predicting audience preferences with new perspective on nostalgia
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HighlightsFree Dark Web Monitoring Stamps the $17 Million Credentials Markets
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HighlightsSmart buildings: What happens to our free will when tech makes choices for us?
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AppsScreenshots have generated new forms of storytelling, from Twitter fan fiction to desktop film
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HighlightsDarknet markets generate millions in revenue selling stolen personal data, supply chain study finds
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SecurityPrivacy violations undermine the trustworthiness of the Tim Hortons brand
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Featured HeadlinesWhy Tesla’s Autopilot crashes spurred the feds to investigate driver-assist technologies – and what that means for the future of self-driving cars
