Generative AI is now commonly used in creative fields like marketing and music, but new research from FIU’s College of Business suggests that how creative work is made may matter just as much as the final product, especially when artificial intelligence is involved. The recent study published in the Academy of Management Discoveries reveals that creators who disclose using AI face negative judgments, regardless of their existing reputation.
AI may boost productivity—but it can hurt a creator’s reputation, new research finds
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