It might date back to the ancient Greeks, but the concept of “everything in moderation” still holds true for today’s users of goal-setting apps. In a paper in the Journal of Marketing Research, a team from the University of Technology Sydney (UTS) Business School, Deakin University and Technical University of Munich analyzed behavioral data from an Australian investment app to determine what keeps users motivated and engaged.
Goal-setting apps can backfire if goals are too easy—or too hard
-
HighlightsFree Dark Web Monitoring Stamps the $17 Million Credentials Markets
-
HighlightsSmart buildings: What happens to our free will when tech makes choices for us?
-
AppsScreenshots have generated new forms of storytelling, from Twitter fan fiction to desktop film
-
HighlightsDarknet markets generate millions in revenue selling stolen personal data, supply chain study finds
-
SecurityPrivacy violations undermine the trustworthiness of the Tim Hortons brand
-
Featured HeadlinesWhy Tesla’s Autopilot crashes spurred the feds to investigate driver-assist technologies – and what that means for the future of self-driving cars
