Half of the world’s largest digital platforms fail to meet minimum standards of transparency regarding the advertising they carry. This is one of the main findings of the study Data Not Found carried out by our research group at NetLab—the Internet and Social Media Research Laboratory at the School of Communication, Federal University of Rio de Janeiro, Brazil—in collaboration with researchers from the Minderoo Centre for Technology & Democracy (MCTD), an independent team of researchers at the University of Cambridge, in the United Kingdom.
Research reveals lack of transparency in ad data of digital platforms
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