The image quality of videos has risen steadily in recent decades. But higher quality also means larger volumes of data to be transferred. There are various reasons for this, including changes in viewer expectations and habits as playback devices continue to improve. This puts rising pressure on both costs and time in the production of professional TV and film content, even as the number of media channels and platforms increases. Even VR headsets or industrial applications from machine vision to autonomous driving have real-time requirements that conventional video codecs frequently cannot meet.
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