A study published in Management Science shows that question-and-answer messaging can significantly increase curiosity, drive topic-specific information seeking and, in some cases, promote healthier behaviors. The research demonstrates that framing information as a question, rather than a direct statement, can meaningfully increase engagement across diverse populations and communication channels.
Q&A-style messaging can increase public health engagement and information seeking
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Featured HeadlinesWhy Tesla’s Autopilot crashes spurred the feds to investigate driver-assist technologies – and what that means for the future of self-driving cars
