Why social media algorithms send you posts you don’t like

Do your social media accounts feed you content that reflects your core beliefs and guiding principles? Our new research published in the Proceedings of the National Academy of Sciences shows that the algorithms supplying your feeds may be prioritizing content that clashes with your values. That’s because the algorithms heavily weigh online posts that you reply to, and social media users tend to comment more often on content they take issue with than on content they agree with.

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