This summer, TikTok and Instagram feeds have been full of a new ritual: “checking the UV.” Gen Z content creators are tracking the daily UV index—not to avoid the sun, but to head outside when it’s strongest for what they see as the “optimal” tan. At the same time, some social media influencers are spreading claims that sunscreen is harmful or unnecessary, a trend that has dermatologists increasingly concerned.
Tracking the UV? Ditching the SPF? Here’s what a dermatologist says
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