Do you know what the Apple logo looks like? Chances are, you think you do. It’s ubiquitous and iconic. How could you not know it? But when tested, it turns out very few people can remember all the features of the logo. One study of 85 people found that only about half could pick the correct logo out of a lineup of similar ones. And only one person could correctly draw it.
Most people don’t know what they don’t know, but think they do
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AppsScreenshots have generated new forms of storytelling, from Twitter fan fiction to desktop film
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Featured HeadlinesWhy Tesla’s Autopilot crashes spurred the feds to investigate driver-assist technologies – and what that means for the future of self-driving cars
